5 Strategies That Will Boost Your Business Productivity Today! – Part 1

Building a dynamic small business is a constantly evolving, increasingly demanding role.It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could do to improve our profitability!Well here are 5 Strategies that could boost your productivity overnight!They are not rocket science…and you may have even heard some of them before, but they are 5 proven principles that you can review today to help you stay on track regarding the real issues to grow your business from here.So why don’t you take 15 minutes…make yourself a coffee…and recharge your batteries!1. Define your Unique Selling Proposition (USP) in one sentenceWhat is at the heart of your business that makes it unique and attractive for your customers? Summarise your key selling points that make your product or service a ‘must have’ for your clients.You probably went through this exercise when you first started your business…but have you need to remind yourself regularly why you are doing what you are doing!New competitors may have emerged and you don’t have that same uniqueness that you once had.Perhaps it’s time to reinvent yourself and get that edge over the market once again!2. Identify Who Your Target Market IsWhen you first started your business, you knew exactly who your target market was. Is this market still the same, or have they grown up…or matured in their buying habits.Has new technology overtaken your ideas?Just imagine if Video Rental Stores had stubbornly refused to rent DVDs because they were just a Video Store! Your market may have changed, and you may need to reassess who you are trying to reach.Your original target market have grown older since you began and if you are still promoting your products or service to this same group – their needs may be different!3. Would you like Fries with That?McDonalds have made an additional fortune by training every one of their sales force to ask one simple question with every order: ‘Would you like fries with that?’I went to buy a tube to fix my daughter’s bike puncture the other day, and instead of just selling me a new tube, the smart salesman in the Bike Shop enquired quite genuinely if I had the right tools to fix it.I didn’t – but of course he did…so he cleverly added value to my shopping experience, and added extra profit to his bottom line.What service or product can you offer to people to make their original purchase with you even more worthwhile?4. Establish where your clients go before and after they visit you?If you can determine this, then you can add instant profits to your business.Just imagine if you owned a Real Estate business. Wouldn’t it make sense to have a Settlement Agent in house? And what about a Mortgage Broker? Or even a Removalist Company?Perhaps you could rent out a large Furniture Trailer with your company name emblazoned all over it!Ask yourself the same question and you can start incorporating other services that complement your existing business and watch the profits grow!5. Ask your existing customers for referralsIf you are providing an excellent product or service, then your biggest fans will be your existing customers.Why not offer them an incentive to put you in touch with people just like them who would also benefit from your services?It doesn’t have to be anything really expensive…maybe even just a 10% discount off their next purchase from you.I referred some friends to a Mortgage Broker a few months ago…and had forgotten all about it…until last week I received 2 movie tickets in the mail thanking me for the gesture.A $20 investment leaves a nice impression in my mind that will probably make me think of him again when my next friend asks me if I know of a good Mortgage Broker!Make sure you get Part Two of this article for another 5 Strategies to improve your small business success!

HP Color LaserJet CP1215 Printer Increases Business Productivity

Selecting a suitable printer that can fit the specific type of need you require is quite simple, especially if what you have in mind is something that can totally provide you with high-quality documents, just like what the most affordable HP Color LaserJet CP1215 Printer does. Though some people seem to buy kinds of printers that they seemingly do not need at all, let us further discuss why this HP laser printer is just about the right unit to do any kind of printing job.LaserJet printers have always been popular because of the speed they constantly show users. From this, it is evident that speed is indeed a vital feature that most people look for in a printer. Thus, speed can only be examined by two separate tests.The initial test is the “Time to First Page”, which is the measurement of the amount of time it takes to print the first page from the time that the print job was requested. As tested, the HP Color LaserJet CP1215 Printer takes up to thirty seconds to print a color-rich documents, while printing of black and white pages takes up to twenty-four seconds.The second test is the well-known “Pages per Minute”. As what the name suggests, this test will measure the highest number of pages that is printed within one whole minute. Despite this, the results will vary depending on the driver used and the amount of printing jobs. With this test, the HP printer can produce twelve pages of text-rich documents per minute, while eight pages of color documents are printed every minute.This Hewlett-Packard product also has a recommended monthly volume of about two hundred fifty to one thousand pages, while it has a maximum monthly duty cycle of twenty five thousand pages. This HP unit is able to accommodate a variety of plain paper, including transparencies, cardstocks, envelopes and labels. Though the cartridges are a bit expensive, the amount of pages these cartridges can print is vastly superior.The HP Color LaserJet CP1215 Printer can also connect over a network via a USB 2.0 port, which is directly connected to the computer. As media is inserted via this USB port, the highest quality of output setting is automatically selected to immediately achieve great color in pictures. It is also compatible with many Windows operating systems.As most of HP products, this unit also has the Instant-on Technology that can help save 50 per cent of energy. Moreover, its packaging is 100 per cent recyclable and ten to thirty per cent of its content are recycled. Thus, this suitable printer design makes everyday relations unobtrusive and simple.In general, HP Color LaserJet CP1215 Printer is a recommended unit in printing high-quality output with sharp text, vivid color and smoother, realistic photograph quality.Its compact size makes it easier to take up any space on your table. In addition, it is the most affordable priced LaserJet printer in the market, making it a perfect choice for home offices and personal use.